Year: 2024
Type: article
Abstract: Artificial Intelligence (AI) is revolutionising the marketing and advertising sectors by enabling enhanced personalization, real time insights, and automation of complex processes. This paper investigates the methodologies, applications, and challenges of implementing AI in marketing, focusing on its role in data driven decision making, programmatic advertising, and customer engagement. Ethical considerations such as data privacy, algorithmic bias, and transparency are also addressed. The findings provide actionable insights into leveraging AI to improve marketing efficiency and effectiveness while maintaining consumer trust.
Authors: Gunda Nikhil, Kakkireni Bharath Kumar
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4404595432