Study on the Application of Vector Illustration in the Design of the "Si Hao" Lemon Tea Brand
Year: 2024
Type: article
Abstract: With the rapid development of the commercial economy, public aesthetic standards have continuously improved, leading to the widespread appreciation and extensive application of vector illustration. This study examines the forms and values of vector illustration in the context of beverage brand design, using the visual upgrade of the "Si Hao" lemon tea brand as a case study. By integrating emotional design theory, the study explores its feasibility in commercial brand visual upgrades, focusing on aspects such as emotional expression, design principles, application strategies, and implementation processes. The findings aim to provide theoretical insights and practical references for future designers.
Source: Highlights in Art and Design
DOI: 10.54097/16nq9226
Author: Ya Yu
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4404598026