Work

Demystifying Touch n Go E-Wallet Acceptance using Technology Acceptance Model

Year: 2024

Type: article

Abstract: This study examines the determinants of behavioral intention to use Touch n Go e-wallet. The survey was completed by two hundred and fifty respondents measuring six variables, which includes behavioral intention (BI), perceived usefulness (PU), perceived ease of use (PEOU), subjective norm (SN), perceived trust (PT) and perceived risk and security (PRS). Partial Least Squares Structural Equation Modelling (PLS-SEM) was used as the main technique for data analysis. The results of this study showed that all constructs were significant in explaining behavioral intention to use e-wallets, except perceived risk and security. This study provides an opportunity to explore the effectiveness of providing a better experience and convenience of e-wallet services in the Malaysian context.

Source: Business Management and Strategy

DOI: 10.5296/bms.v15i2.22259

Authors: Wushuang Li, Puong Koh Hii, Naranthiran Vijayakumaran, Ahmad Nurain, Chin Fei Goh, Owee Kowang Tan

Institutions: University of Technology Malaysia, Tunku Abdul Rahman University of Management and Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4404601676

FWCI:

Cites:

Cited by:

Related to: 10