Dissemination Versus Dialogic Science Communication: How Do the Deeply Involved Wish to Engage?
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study explores whether the emphasis of science news websites on dissemination over dialogue corresponds to the actual preferences of their science-oriented audiences. Based on interviews with science news website administrators ( n = 8) and readers ( n = 20) and two reader questionnaires ( n = 89; n = 55), we found that readers favor dissemination, yet certain readers may also desire interactive discussions. Readers perceive the ability to comment as beneficial for readers and administrators; however, they do not expect administrators to engage in dialogue. Younger audiences showed a somewhat greater preference for online dialogic communication than their older counterparts.
Source: Science Communication
Authors: Ifat Zimmerman, Ayelet Baram-Tsabari, Tali Tal
Institution: Technion – Israel Institute of Technology
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,700
OpenAlex ID: W4404643086