Enhancing Outdoor Equipment Marketing through Augmented Reality: A Case Study of Sekaben Camp
Year: 2024
Type: article
Abstract: Augmented Reality (AR) has the potential to transform product marketing by creating immersive and interactive experiences. This study presents the development of an AR-based application to enhance the marketing of outdoor equipment at Sekaben Camp, a camper rental company in Pangkalpinang, Bangka Belitung. The application allows users to visualize and interact with three-dimensional (3D) models of rental gear on their Android smartphones, making the selection process more engaging and informative. Using a prototyping approach—an iterative process of building and refining a preliminary model—the research includes gathering requirements, developing a prototype, coding the system, testing, and final deployment. Key features such as AR scanning, equipment ordering, and a price listing interface were designed to enhance product visualization and user engagement. User testing revealed that 85% of participants found the application intuitive and reported a more realistic understanding of the gear's size and functionality, resulting in a 30% increase in customer satisfaction during the rental process.
Institution: Institut Sains dan Bisnis Atma Luhur
Language: English
Subfield: Computer Vision and Pattern Recognition
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
Estimated APC paid: $32
OpenAlex ID: W4404664869