Global Marketing of Lifesavingg Drugs: an Analogical Model
Year: 2024
Type: article
Abstract: The global advertising and marketing of lifesaving drugs present unique challenges and opportunities due to the critical nature of these treatments and the diverse healthcare landscapes across countries. Lifesaving drugs, essential for managing severe and life-threatening conditions, necessitate strategies that ensure timely availability, affordability, and accessibility worldwide. This research proposes an analogical model designed to optimize the international marketing strategies of pharmaceutical companies for lifesaving drugs. Drawing on successful practices from various industries, the model emphasizes scalability, adaptability, and cultural sensitivity. Core components include strategic partnerships, local market adaptation, regulatory compliance, and pricing strategies that balance profitability with social responsibility. Additionally, the model underscores the role of digital platforms in awareness campaigns, facilitating accurate information access for healthcare providers and patients. The adoption of this model enables pharmaceutical companies to align their commercial objectives with ethical imperatives, addressing global health inequities. By improving the reach and impact of lifesaving drugs, this framework fosters both corporate growth and enhanced health outcomes worldwide.
Institution: University of Karachi
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404665869