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Perancangan Strategi Pemasaran 4c Menggunakan Google My Business Dengan Analisis SWOT Pada UMKM Warung Nasi

Year: 2024

Type: article

Abstract: This aims to examine and analyze the factors influencing the company and to design a 4C Marketing Strategy using Google My Business with a SWOT analysis for Warung Nasi Ibu Iiis. SWOT analysis method, this research examines the internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that affect the business. Based on this analysis, an effective and efficient strategy utilizing Google My Business is implemented as marketing for Warung Nasi Ibu Iis, expanding the market for the business. Additionally, the results of using Google My Business are expected to enhance Warung Nasi Ibu Iis's product sales

Source: Jurnal Ilmu Sosial Manajemen Akuntansi dan Bisnis

DOI: 10.47747/jismab.v5i4.2280

Authors: Feby Nur Aini, Rama Chandra Jaya

Institution: Universitas Indonesia Membangun

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404666950

FWCI: 0.874

Cites: 4

Cited by: 1

Related to: 10