Work

Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2024.2432236

Authors: Kuldeep Singh, Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis, Helene Yildiz

Institutions: Gati Shakti Vishwavidyalaya, Pôle Léonard de Vinci, Indian Institute of Technology Kharagpur, University of Nicosia, S P Jain School of Global Management, S P Jain School of Global Management, Lebanese American University, Université de Lorraine

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404696786

FWCI: 6.088

Cites: 113

Cited by: 12

Related to: 10