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Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X

Year: 2024

Type: article

Source: International Journal of Information Technology

DOI: 10.1007/s41870-024-02263-5

Authors: Frank E. Dardis, Christen Buckley, Prasenjit Mitra, Connor Heaton, Anli Xiao

Institutions: Pennsylvania State University, University of Florida, University of South Carolina

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404723679

FWCI: 6.713

Cites: 55

Cited by: 8

Related to: 10