Implications of Digital Operations Management Strategies for Chinese Retail-based Service Companies — A Case Study of Service-oriented Companies — Starbucks
Year: 2024
Type: article
Abstract: Under the impetus of digitalization, China's retail service industry can no longer achieve higher development through traditional operation and management modes, so it is necessary to explore digital operation and management strategies that are suitable for China in the wave of the development of digital economy. This paper takes Starbucks, a global coffee chain, as an example to explore the favorable reference and inspiration provided by the digital operation management strategy to Chinese retail service enterprises. By analyzing the main reasons that motivate Chinese retail-based service enterprises to undergo digital transformation, and using Starbucks' digital transformation strategy as a case study, this paper concludes that Chinese service-oriented retail enterprises have to follow the development mode of integrating online and offline in digital transformation. China's retail-based service industry can mainly start from four major aspects in the process of digital transformation, namely, the inclusion of digital technologies, optimisation of supply chain management, innovation in marketing, and establishment a new talent training model. To promote the continuous development and innovation of the enterprise through the adoption of concrete and implementable measures.
Author: Xiaojing Wen
Institution: Shijiazhuang University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404725341