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Pengaruh Social Media Marketing dan Accesbility Terhadap Minat Kunjung Kembali Wisatawan di Pantai Lon Malang

Year: 2024

Type: article

Abstract: The purpose of this study is to examine how social media marketing and accessibility affect revisit interest. The method used in this research is quantitative method. Statistical Product and Service Solutions (SPSS) version 25 was used to process and analyze data collected from 105 respondents through questionnaires. Simultaneously, social media marketing and accesbility variables have a positive and significant influence on return visit interest, and partially both variables have a significant effect on return visit interest. Therefore, a highly visible social media marketing campaign and easy access will influence visitors' propensity to return.

Source: Management Studies and Entrepreneurship Journal (MSEJ)

DOI: 10.37385/msej.v5i2.6615

Authors: Febby Fatika Sari, Deykha Aguilika

Institution: Universitas Trunodjoyo Madura

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404765517

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