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Pengembangan Inovasi dengan Peningkatan Branding Usaha dan Pembukuan Secara Digitalisasi pada Pelaku UMKM “AA Bakery And Cake” di Kelurahan Mekarsari

Year: 2024

Type: article

Abstract: Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program in this group is AA Bakery and Cake which is located in RT 01 Mekarsari sub-district, Central Balikpapan District. The aim of this PI activity is to assist in creating innovation in terms of improving business branding in order to increase brand awareness among customers as well as assisting in creating digital financial reports.

Source: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia

DOI: 10.55606/jppmi.v3i4.1595

Authors: Dewi Sartika, Maharani Syahputri, Lamria Siregar, Puput Halimatusa’diah

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4404775980

FWCI:

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Related to: 10