Work

The Influence of the K-culture Content Type Preferred by the Japanese MZ Generation on the Attitude of K-fashion Brand - the national image as a parameter -

Year: 2024
Type: article
Study design: Observational Study
Authors: Jee Hyun Choi, Jung Min Han, Hyun Joo Kim
Language: English
Open Access status: closed
OpenAlex ID: W4404777525
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