The Influence of Strengthening Para-social Relationships on Intention to Continuous Use in Live-commerce: The Role of Social Interaction and Authentic Experience
Year: 2024
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Author: Inho Hwang
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404779804