Factors Influencing Intention to Subscribe to Coupang’s Wow Membership : Focusing on the Interaction Effects of Shopping and Sports Viewing Motivations and Brand Image
Year: 2024
Type: article
Study design: Observational Study
Authors: Sang-Uk Hwang, Jae-Shin Lee
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404866639