Research on How Dou Yin Micro-Drama Shapes Users’ Cultural Identity and Social Behavior
Year: 2024
Type: article
Abstract: The rise of short videos on platforms like Douyin has significantly impacted cultural identity and social behavior. Current research shows that Dou Yin micro-drama, as a particular media content form, integrates local symbols’ power, popular theme elements, and social trends to illuminate cultural identity. Built around the same concept as microfictions, these bite-sized dramas provide users with a relatable struggle in less than 2000 characters, immediately stimulating interest and making cultural points across. By examining the Dou Yin micro-drama, this study reveals how they influence user values and social interactions, providing insights into the platform’s role in shaping social behavior in the digital age. It also explores the commodification and entertainment aspects of cultural dissemination, raising concerns about the superficiality of cultural interactions. This study offers valuable insight into how short video platforms enable social interactions and affect users' cultural perceptions and uses case studies as well as a literature review.
Author: Xin Li
Institution: The University of Sydney
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4404866688