Research on the Internationalization Strategy of Chinese Internet Enterprises - Taking ByteDance Company as an Example
Year: 2024
Type: article
Abstract: The purpose of this paper is to study the effect of the path of digital enterprise internationalization and the reasons for its success. Studying is conducive to helping other Internet enterprises in our country to choose the appropriate transnational strategy. By using the case analysis method and literature research method, it makes a case analysis of the internationalization process and strategy of ByteDance and its subsidiaries. This paper extracts a generally applicable path of digital enterprise internationalization, which has certain innovative significance and provides a reference for other digital enterprises in our country to carry out internationalization. Finally, through the data of global downloads and operating income, this research finds that ByteDance's internationalization has achieved remarkable results, and concludes that ByteDance has adopted an efficient growth strategy and localization strategy, which have laid a solid foundation for the success of its multinational operation.
Author: Siqi Yang
Institution: Tianjin University of Finance and Economics
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404866762