Year: 2024
Type: article
Abstract: This study undertakes a critical assessment of the Corporate Social Responsibility (CSR) approach adopted by Uber, a prominent ride-sharing corporation based in San Francisco, California, which since its establishment in 2009, has significantly disrupted the transportation sector through innovative technological advancements. Nonetheless, the firm has encountered substantial obstacles tied to its CSR performance, notably involving safety concerns and entanglements with legal disputes. By executing a meticulous stakeholder appraisal and applying Carroll’s CSR pyramid as a framework – which outlines responsibilities across economic, legal, ethical, and philanthropic dimensions – the research delves into Uber’s CSR strategy. It uncovers deficiencies in passenger and driver safety measures, exposes legally dubious practices that could be deemed exploitative, and highlights an inadequate attention to ethical considerations for its driver workforce. While the company has initiated some philanthropic endeavors, its CSR strategy is critiqued for inadequately reconciling shareholder interests with the needs of other stakeholder groups. In drawing conclusions, the paper prescribes a series of enhancements for Uber’s CSR strategy, underscoring the necessity for implementing a robust, regulated safeguard mechanism. This measure is posited as crucial for augmenting safety standards and fostering enhanced trust among all stakeholders.
Author: Yumeng Liu
Institution: University College London
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404867144