Research on the Privacy Risks Associated with ChatGPT and Its Business Enablement Strategies in the Chinese Context
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study centers on the privacy risks and business enabling strategies of ChatGPT within the commercial landscape. Against the backdrop of the rapid advancements in artificial intelligence technologies, particularly the remarkable performance of large language models such as ChatGPT in natural language processing, this paper delves into the privacy challenges inherent in its widespread adoption. Through a questionnaire survey, the research analyzes the perception of privacy risks among diverse user groups (e.g., gender, educational background) and examines the factors influencing these perceptions, further exploring how these factors shape the formulation of business strategies. The findings reveal that factors such as gender and educational background significantly impact users' concerns regarding privacy breaches. Based on these insights, the study proposes differentiated and customized marketing recommendations for the commercial application of ChatGPT. This paper aims to offer strategic guidance for achieving a balance between technological innovation and privacy protection, while also presenting practical suggestions for the future development of AI technologies.
Author: Kun Liu
Institution: Northeastern University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404867184