Sustainable Business Growth in Post-Pandemic Era: A Comparative Analysis of Strategies Between Apple and Huawei
Year: 2024
Type: article
Abstract: The COVID-19 pandemic has significantly disrupted global business sustainability, leading to widespread declines in consumer demand, cash flow challenges, and tightened access to bank loans. This paper explores the strategies employed by Apple and Huawei to maintain sustainable growth in this challenging environment. By examining these two tech giants, this research aims to uncover the differences and similarities in their approaches to overcoming the economic impacts of the pandemic. Apple, a leading American technology company, and Huawei, an Chinese telecommunications and consumer electronics company have presented contrasting scenario. Through a comparative analysis of their financial performances, strategic responses, and business model adaptations, this study highlights how each company navigated the crisis. Key findings reveal that Apple chose to cancel its ambitious car project to focus on core product lines, while Huawei successfully diversified into the automotive sector. The analysis shows how Apple's product pricing trends generally decreased, whereas Huawei's pricing trends increased, particularly in tablets and computers. These strategic decisions have had significant implications for their market positions and long-term sustainability. This comparative study provides valuable insights into how large corporations effectively respond to global economic disruptions, and how the government and industry help the large corporations to overcome the difficulties and lessons offered to other businesses seeking to build resilience and sustain growth in a post-pandemic world.
Author: Siyu Liu
Institution: UNSW Sydney
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404867296