Research on Development Strategies of Large Comprehensive Multinational Corporations: A Case Study of Sony
Year: 2024
Type: article
Abstract: As a large comprehensive multinational corporation, Sony Group has faced numerous crises since the early 21st century. Once a giant in the electronics industry, it showed signs of decline in the millennium era. This paper analyzes Sony Group from four aspects—strengths, weaknesses, opportunities, and threats—using the SWOT analysis method. The research finds that Sony Group's strengths lie in its broad product market and significant growth opportunities in the internet age. However, it also faces weaknesses in its adaptability to technological changes and the demands of the times, as well as threats from a highly competitive environment. Based on these conclusions, this paper suggests that Sony Group should maintain relatively stable operations by leveraging its business advantages in the global market. It should strive to provide more advanced products to a wide range of consumers and industry users, utilize the rapidly growing internet technologies to transform more online entertainment experiences, and offer differentiated products and services in a competitive environment. This study provides a comprehensive analysis of large multinational corporations, with a novel case study that offers new reference samples for the application of the SWOT analysis method.
Author: Xinzheng Liu
Institution: SKEMA Business School
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404867443