Challenges and Countermeasures for China’s Cross-Border E-Commerce in International Market Competition under the “Belt and Road” Initiative
Year: 2024
Type: article
Abstract: Under the “Belt and Road” initiative, China’s cross-border e-commerce faces several challenges in international market competition, including difficulties in brand development, issues in logistics and supply chain management, risks and problems related to cross-border payment services, and localization and compliance issues. To address these challenges, China’s cross-border e-commerce can implement the following countermeasures: First, deepen brand development by enhancing cultural recognition and emotional connections. Second, optimize logistics and supply chain management to reduce logistics costs and improve efficiency. Third, innovate payment settlement methods to enhance transaction convenience, strengthen regulatory cooperation with relevant countries, jointly establish cross-border e-commerce payment standards, and improve transaction security. Finally, understand local markets in depth, form localized teams, learn about overseas regulations, and establish a sound compliance management system to effectively address compliance challenges and achieve sustainable development. Through these measures, China’s cross-border e-commerce can better seize market opportunities and enhance international competitiveness under the “Belt and Road” initiative.
Author: Jingxian Gong
Institution: Fort Hays State University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404867470