Prospects of China's Entertainment Consumption Economy Based on Entertainment APP Data Analysis
Year: 2024
Type: article
Abstract: China's entertainment apps have blossomed in many aspects, covering videos, movies, games, music, animation, live broadcasts, etc. Data collected from major entertainment apps might be helpful to outline the preferences and personalities of Chinese entertainment consumption groups, and thus to make a prospect for China's entertainment consumption economy. Based on the analyzed data, it can be seen that while some professional entertainment apps are developing towards the "small and beautiful" vertical track, comprehensive platform apps are undergoing an ambitious expansion of power. It is clear that the multi-dimensional social interaction of active Chinese entertainment people has highlighted people's spiritual needs, and the development of the industry will undoubtedly show the integration of entertainment and technology, entertainment and food/sports, and entertainment and tourism. The entire industrial chain should be layout based on multi-dimensional needs, and the precise output should be supplemented by scientific and technological means.
Author: Mianyi Zhu
Institution: Shanghai Jiao Tong University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404867744