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Optimizing Projection Mapping in Cultural Tourism through Ryan's Interactive Narrative Framework

Year: 2024

Type: article

Abstract: This paper investigates how Marie-Laure Ryan's interactive narrative framework is used to optimize projection mapping technology in cultural tourism. Through an in-depth examination of four interaction modes, internal-exploratory, internal-ontological, external-exploratory, and external-ontological, this study evaluates the contribution this framework can make toward strengthening the coherence of narratives and deepening visitor engagement in projection mapping-based exhibitions. Four case studies of the cultural heritage sites are used to demonstrate how integrating Ryan's framework, with its benefits and limitations, contributes to the development of a more effective and memorable cultural tourism experience through the enhancement of visitor interaction and educational value.

Source: Malaysian Journal of Social Sciences and Humanities (MJSSH)

DOI: 10.47405/mjssh.v9i11.3082

Authors: Yihui Yuan, Farideh Alizadeh

Institution: University of Malaya

Language: English

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404874284

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