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The role of Corporate Social Responsibility (CSR) in enhancing brand loyalty in South African consumer markets

Year: 2024

Type: article

Abstract: This study examines Corporate Social Responsibility (CSR) and brand loyalty within South African consumer marketplaces. This study investigates the relationship between CSR activities and customer behaviour, focussing on the influence of CSR on trust, satisfaction, and loyalty. The socio-economic and historical context of South Africa influences consumer attitudes towards corporate social responsibility, distinguishing it from other global markets. This study advocates for ongoing impact evaluations and stakeholder engagement to enhance the effectiveness of corporate social responsibility initiatives in both business and governmental contexts.

Source: International Journal of Business Ecosystem and Strategy (2687-2293)

DOI: 10.36096/ijbes.v6i4.569

Author: Masa Sylvester Motadi

Institution: University of Venda

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404899362

FWCI:

Cites: 33

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Related to: 10