Work

Utilizing Augmented Reality to Improve Customers' Purchase Intention in Retail Furniture Applications in Indonesia

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761202

Authors: Gwenda Tannia Suryasamudra, Nurul Farhanah Bt Mohd Idres, Jolin Lee, Valenthresia Valenthresia, Gunawan Wang, Anderes Gui

Institutions: Binus University, Universiti Malaysia Pahang Al-Sultan Abdullah

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4404915314

FWCI:

Cites: 27

Cited by:

Related to: 10