Work

Unlocking Customer Loyalty: A Study of User Experience in Tokopedia

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761904

Authors: Naomi Natania Magdalena, Elfindah Princes, Desman Hidayat

Institution: Binus University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404915427

FWCI: 0.997

Cites: 16

Cited by: 1

Related to: 10