Year: 2024
Type: article
Study design: Observational Study
Abstract: This study investigates the variables that affect users' engagement with digital assistant technologies (DATs). The study examines the critical elements influencing engagement, such as user expectations, needs, accuracy, ease of use, and personalization. A survey with 149 respondents—mostly young adults who frequently use DATs—was used to gather data. The analysis indicates that user satisfaction is positively impacted by DAT familiarity and the factors influencing their use. The study emphasizes how crucial it is to create accurate, individualized, and user - friendly DATs to increase user satisfaction and engagement. It also urges more investigation into the intricate interactions among variables that affect how users interact with DATs.
Author: Jothi Kumari
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404925077