Year: 2024
Type: article
Abstract: In the era of “Big Data,” data is often easy to obtain, and key management skills include analysis of the data and interpreting the statistical tests to get an answer to research questions. In this experiential exercise, students collect and analyze Zillow.com data to determine what factors predict the list price of houses. The exercise combines data collection and data analysis and interpretation using multiple regression, to demonstrate two key skills needed by students studying marketing or management research. From a teaching standpoint the data is dynamic, allowing the exercise to be used over multiple sections and semesters with different results each time it is used.
DOI: 10.21818/001c.126838
Authors: Kenneth M. York, T.J. Wharton
Institution: Oakland University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4404945307