Year: 2024
Type: article
Abstract: Multimedia art has proven to be an effective tool for conveying public health messages, using mediums like VR installations, viral art, documentaries, and interactive media. This paper examines how multimedia art captures public attention and encourages engagement with health messages through creative and emotional resonance. By drawing on case studies, it examines how different forms of art such as posters, films, and public performances effectively break through media noise to reach diverse audiences. Ultimately, this analysis highlights the impact of multimedia art in improving message retention, community connection, and behavior change, presenting both the benefits and ethical considerations of using art to enhance public health efforts. Keywords: Public health campaigns, Multimedia art, Health communication, Community engagement, Health behavior change.
Author: Mugisha Emmanuel K.
Institution: Kampala International University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4404949993