Work

Analysis of the Use of Augmented Reality (AR) in Increasing the Purchases of Indonesian Cosmetic Brands

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Information Technology, Computer, and Electrical Engineering

DOI: 10.1109/icitacee62763.2024.10762758

Authors: Aisha Salvira Aria Putri, Adele B L Mailangkay

Institution: Binus University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404954912

FWCI: 1.174

Cites: 16

Cited by: 1

Related to: 10