Work

New market entry of Chinese mobile e-commerce platforms in context of growth desperation–a case study based on Pinduoduo’s internationalization strategy

Year: 2024

Type: article

Source: Kybernetes

DOI: 10.1108/k-01-2024-0027

Authors: Mengsha Wang, Huiqiang Ni

Institutions: Dongbei University of Finance and Economics, Changzhi University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404963375

FWCI: 1.374

Cites: 48

Cited by: 4

Related to: 10