Niat Gen Z Berinvestasi pada Cryptocurrency: Apakah Profitability, Awareness, dan Compatibility Berpengaruh?
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to examine the effect of profitability, awareness, and compatibility variables on Gen Z's intention to invest in cryptocurrency. This study used a survey method with a convenience sampling technique and obtained 141 Gen Z respondents in Surakarta City. The data was then analyzed using multiple regression analysis. The findings of this study indicate that profitability, awareness, and compatibility positively affect Gen Z's intention to invest in cryptocurrency. Understanding the Gen Z generation regarding the characteristics of cryptocurrency has an impact on the intention to invest. Keywords: cryptocurrency; Gen Z; profitability; awareness; compatibility
Authors: Muhammad Aditiya Saputra, Husna Salsabila, Raissa Varahita Bahtiar, Sativa Afriyanti, Sekar Wulan Oktavia, Isna Putri Rahmawati
Institution: Sebelas Maret University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404978788