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Uniqueness of Malaysia’s Halal Gastronomy in Promoting Muslim-Friendly Tourism Hub

Year: 2024

Type: article

Abstract: Malaysia’s Halal gastronomy, with its deep roots in Islamic dietary laws, presents a strategic opportunity to enhance the country's position as a premier destination for Muslim-friendly tourism. Despite Malaysia's rich culinary heritage, the potential of Halal gastronomy to drive tourism and economic growth remains underexplored. This study aims to fill this gap by conducting a qualitative analysis of the cultural, economic, and societal impacts of Halal gastronomy on Malaysia's tourism industry. Through a comprehensive review of existing literature and qualitative data, the paper provides insights into how Malaysia can harness Halal gastronomy to strengthen its identity as a welcoming and inclusive destination for Muslim travellers.

Source: JOURNAL OF HALAL INDUSTRY & SERVICES

DOI: 10.36877/jhis.a0000555

Authors: Siti Syahirah Saffinee, Mohammad Aizat Jamaludin, Wan Nazri Che Mat Safiee

Institution: Universiti Sains Islam Malaysia

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4404991460

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