Work

Pengaruh Presepsi Harga, Kuallitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Perusahaan Pt. Soyo Aji Perkasa

Year: 2024

Type: article

Abstract: In the context of increasingly tight business competition in the current era, both at the domestic and global levels, companies must have the ability to win the competition by ensuring customer satisfaction. This research aims to analyze the influence of Price Perception, Service Quality on Customer Loyalty mediated by Customer Satisfaction at PT. Soyo Aji Perkasa. This research used quantitative and purposive sampling methods, with 127 respondents. This research used questionnaire analysis and a literature review. The data analysis technique used in this research is path coefficient analysis and Specific Indirect Effect. With the hypothesis showing r table > t table and P value < 0.05 with the conclusion that all hypotheses have a significant positive effect.

Source: E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis

DOI: 10.51903/e-bisnis.v17i2.2015

Authors: Ajib Catur Yudo Yuwono, Aries Setiawan, Ariati Anomsari, Ida Farida

Institution: Universitas Dian Nuswantoro

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405007729

FWCI: 0.516

Cites:

Cited by: 1

Related to: 10