Work

Pengaruh Kualitas Pelayanan Kepercayaan Dan Religiusitas Terhadap Loyalitas Nasabah Dengan Kepuasan Sebagai Variabel Intervening Di Baitul Maal Wa Tamwil (bmt) Kota Jambi

Year: 2024

Type: article

Abstract: The research used a questionnaire method which was carried out at BMT Jambi City. This research used 100 samples as respondents with samples taken using Random Sampling Technique. The results of this research are: (1) Service quality has a significant effect on customer loyalty, (2) trust has a significant effect on customer loyalty, (3) religiosity has no significant effect on customer loyalty, (4) service quality has no significant effect on satisfaction, (5) ) trust has no effect on satisfaction, (6) religiosity has a significant effect on satisfaction (7) satisfaction has a significant effect on customer loyalty, (8) satisfaction does not mediate the effect of service quality on customer loyalty, (9) satisfaction does not mediate the effect of trust on customer loyalty ( 10) satisfaction does not mediate the effect of religiosity on customer loyalty

Source: E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis

DOI: 10.51903/e-bisnis.v17i2.1964

Authors: Dwi Lestari, Titin Agustin Nengsih, Fuad Rahman

Institution: Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405007860

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