The Influence of Intrinsic Motivation on Behavioral Intentions in Green Oriented Startups
Year: 2024
Type: article
Study design: Observational Study
Abstract: The study aims at analyzing the direct and indirect effects of intrinsic motivation, perceived ease of use, and behavioral intention on the 270 employees of eco-oriented startups in Bali. This study was conducted based on research gaps, namely: 1) the limitations of research that emphasizes intrinsic motivation in the behavioral intention of using recruitment games; and 2) the lack of studies that enrich the combination of SDT and TAM theory. The data were collected using a questionnaire with the help of SmartPLS. The results showed that: 1) Intrinsic motivation has a significant positive relationship to perceived ease of use; 2) Perceived ease of use has a significant positive relationship to behavioral intention; 3) Perceived ease of use mediates intrinsic motivation and behavioral intention; and 4) Intrinsic motivation has a significant positive relationship to behavioral intention
Authors: Ni Putu Maha Lina, Kwanruetai Boonyasana
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405010576