Work

The effect of gamification on brand awareness: A study of retail industry and healthy-living applications

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of digital & social media marketing.

DOI: 10.69554/ohmk3521

Authors: Hulya Alsan, Dilaver Tengilimoğlu

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4405010671

FWCI: 0.778

Cites:

Cited by: 1

Related to: 10