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Developing Competitive Advantage Strategies for MSMEs: A Case Study of Aroma Khas Poncokusumo Tempe Chips in Malang Regency

Year: 2024

Type: article

Abstract: This research utilizes Porter's Five Forces analysis to assess the development strategies for the competitive advantage of the Aroma Khas Poncokusumo Tempe Chip MSMEs. The primary advantages of these MSMEs are their unique fermentation process, consistent product quality, and high traditional value. Challenges such as the threat of substitute products, supplier dependency, and raw material price fluctuations require innovative approaches. Product diversification, branding enhancement, digital marketing, and customer loyalty programs are identified as effective solutions. These strategies are supported by workforce training and production optimization to ensure business sustainability. This holistic approach enables MSMEs to thrive in a competitive market and contribute to the local economy.

Source: International Journal of Business and Applied Economics

DOI: 10.55927/ijbae.v3i6.12416

Authors: Fariham Masula, Bima Ramadhani, Naja Jessyka Maulani Putri, Zulfan Zulkarnaen Z, Sudarmiatin Sudarmiatin

Institution: State University of Malang

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Zero hunger

Open Access status: diamond

OpenAlex ID: W4405022501

FWCI:

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