Work

‘O-ZYN-PIC’ and ‘ZYNCOIN’: how viral marketing, tokenisation and trendjacking boosted Zyn popularity in the USA

Year: 2024

Type: article

Source: Tobacco Control

DOI: 10.1136/tc-2024-058916

Authors: Ganna Kostygina, Chandler C Carter, Sherry L Emery

Institutions: University of Chicago, National Opinion Research Center

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

Open Access status: green

Funders: National Institutes of Health, National Institute on Drug Abuse, National Cancer Institute

Awards: G1940158305, G5867641550

OpenAlex ID: W4405023907

FWCI: 1.196

Cites: 10

Cited by: 5

Related to: 10