The Moderating Effect of Goal Frames on the Purchase Behavior of Eco-Friendly Car
Year: 2024
Type: article
Study design: Observational Study
Source: Advertising Research
Authors: jounghoon Lee, Chong Min Lee
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4405040213