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A Cutting Edge Review of Cross-Cultural Marketing and Consumer Behaviour Analysis - A Data-Driven Strategy

Year: 2024

Type: article

Abstract: Cross-cultural marketing faces unprecedented challenges and opportunities in the context of globalisation and digitalisation. This paper provides an overview of key topics in cross-cultural marketing, discusses the importance of consumer behaviour analysis, and focuses on the application of data-driven marketing strategies in cross-cultural marketing. Through in-depth research and case studies, this paper reveals the key role of data in understanding consumer needs, optimising marketing strategies and improving market competitiveness, providing effective strategic advice and practical guidance for international companies.

Source: Journal of Education Humanities and Social Sciences

DOI: 10.54097/z1qa7283

Author: Xinya Li

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405095332

FWCI: 0.723

Cites:

Cited by: 1

Related to: 10