Work

Neurocognitive Approach for Assessing Visual Engagement in Neuromarketing

Year: 2024

Type: conference-paper

DOI: 10.1109/hite63532.2024.10777255

Authors: Amjid Hussain, Sanay Muhammad Umar Saeed, Sheharyar Khan, Sadam Hussain Noorani, Noshina Ishaque, Muhammad Hashir

Institution: University of Engineering and Technology Taxila

Language: English

Topic: EEG and Brain-Computer Interfaces

Subfield: Cognitive Neuroscience

Field: Neuroscience

Domain: Life Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4405180210

FWCI: 0.798

Cites: 23

Cited by: 1

Related to: 10