Work

How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Health Organization and Management

DOI: 10.1108/jhom-03-2024-0125

Authors: Viet An Tran, Que Nhi Tran, Ha My Doan, Gia Long La, Tien Duc Vu, Thi Huyen Pham

Institution: National Economics University

Language: English

Topic: Healthcare Quality and Satisfaction

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4405220896

FWCI: 4.831

Cites: 35

Cited by: 9

Related to: 10