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Promoting adolescents' pro‐environmental behavior: A motive‐alignment approach

Year: 2024
Type: article
Abstract: Most adolescents are concerned about climate change. What helps them to act on their concerns? This preregistered randomized experiment tested whether adolescents' pro-environmental behavior can be promoted by framing the behavior as compatible with their autonomy motive. Dutch adolescents (N = 319, ages 12-17, 57.7% girls, predominantly indicating "Dutch" or "bicultural" identities) viewed a campaign-style video that explained the causes of climate change (all conditions), and additionally framed pro-environmental behavior as a personal choice (volition-alignment), opportunity to rebel (rebellion-alignment), or mandatory (misalignment). Rebellion-alignment increased pro-environmental behavior intentions and petitioning behavior; misalignment decreased pro-environmental donating behavior. Effect sizes were small to medium. These findings provide proof of concept that motive alignment can be effective in promoting adolescents' pro-environmental engagement.
Institution: Utrecht University
Language: English
Open Access status: hybrid
Estimated APC paid: $3,400
OpenAlex ID: W4405232053
FWCI: 4.58
Cites: 76
Cited by: 11
Related to: 10