Challenges and Opportunities in Marketing Fintech Products to Rural and Semi-Urban Investors in India: A Systematic Literature Review
Year: 2024
Type: review
Study design: Systematic Review
Abstract: This study presents a systematic literature review on the challenges and opportunities in marketing Fintech products in rural and semi-urban investors in India. Through use of the PRISMA framework alongside TCM and ADO methodologies, this review analyses the current literature on the research topic to determine barriers like infrastructure issues and low financial literacy and highlights opportunities for regulatory support and innovation. The findings imply the critical role played by cultural factors and technology to enhance financial inclusion and inform on relevant applicable strategies for Fintech companies to aim at engaging underserved markets.
Source: Nanotechnology Perceptions
Authors: Mr. Yajvin Tandon,, Dr. Jai Kumar Sharma
Institution: Maharaja Agrasen University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405232958