Exploring the Relationship Between Social Media Engagement and Academic Achievement Among Chennai's Adolescents
Year: 2024
Type: article
Study design: Observational Study
Abstract: In the business world, customer pleasure is neither foreign nor novel. All facets of the Indian economy have adopted it, but the service sector places a premium on it, and the banking sector especially values it. Unorganized and Unstructured: Although customer satisfaction has been practiced for a long time, it has never been organized or structured. To study the overview and customer satisfaction of banking services offered by the private sector banks. Frequency analysis found that the out of 150 respondents, 43(28.7%) of the respondents are belong to below 25 years.(29.3%) of the respondents are belong to 26-35 years of age people. 45(30%) of the respondents are belong to 36-45 years of age group. 16 (10.7%) of the respondents are belong to 46-55 year of age people. 2 (1.3%) of the respondents are belong to above 55 years of age group customers. The majority of the respondents are belong to 36-45 years of people maintain account in private sectors bank sinkancheepuram district. customer satisfaction as the dependent variable and five independent variables such as Satisfaction on Infrastructure (x1), Satisfaction on technology(x2), Satisfaction on Product and Services (x3), Satisfaction on Loan settlement (x4) and Satisfaction on bank management (x5) are taken as predictor variables. Satisfaction on Infrastructure (t=2.143, p=0.002), Satisfaction on technology (t=3.668, p=0.010),Satisfaction on Product and Services (t= 4.511, p=0.00), Satisfaction on Loan settlement (t=4.571, p=0.000) Satisfaction on bank management (t= 3.541, P= 0.000).According to this study, private sector banks must do more to entice consumers in the younger age range to create accounts. In the current technological era, the majority of customers are tech savvy and aware of the new and improved technologies that are being introduced on a daily basis, as well as what banks are acquiring or may acquire. Therefore, banks should adopt new and improved technology as needed since they risk losing both current and potential consumers if they do not keep up with emerging innovations.
Source: Nanotechnology Perceptions
Authors: Kalaichelvi E, Dr S Jayakani
Institution: Vels University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405233594