Year: 2024
Type: article
Abstract: This final project is the purpose of this seminar paper which is to explain how the final project and the creativity of copywriters in presenting advertising. Visualization in Organic Batic. The time and place of construction of the final project will be held from february to may 2024, in the organic data sheets obtained in primary and secondary. Data collection techniques are dont with interviews, observation, active partitipation, and library studies. The ouput is a cinematic advertising video. The publication whose made on the offcial social media instagram Batik Organik. The creativity of copywriter in advertising and compasses took creativity making sense and creating different. Making sense is two thing simple and clear in ideas and visual, not to confuse the audience with complicated work. Creating different has the spirit to make everything look different from the others, which is expected to stimulate the birth of original and innovative works. Then copywriters get there creativity thru the creativ proces with four stages of preparation, incubation, illumination, and verivication. Keywords: creativ, organic batic, promotion
Authors: Famelia Anindita Simatupang, Ika Sartika
Institution: IPB University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405240195