Work

Understanding the dynamics of Muslim consumer behavior: unraveling the threads of awareness, perception, and purchasing intentions

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-01-2024-0017

Authors: Manmohan Bansal, Mohnish Kumar, Somesh Sharma, Anam Afzal

Institutions: Invertis University, Graphic Era Hill University, M.J.P. Rohilkhand University

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405247889

FWCI: 2.977

Cites: 48

Cited by: 4

Related to: 10