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Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

Year: 2024

Type: article

Study design: Observational Study

Source: International journal of organizational analysis

DOI: 10.1108/ijoa-05-2024-4509

Authors: Abdul Bashiru Jibril, John Amoah, Rashmi Ranjan Panigrahi, Saikat Gochhait

Institutions: University of Kurdistan Hewler, Takoradi Technical University, GITAM University, Symbiosis International University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4405264274

FWCI: 20.1

Cites: 95

Cited by: 23

Related to: 10